Playing Dress-Up: Google and Star Wars Sitting in a Tree

Light Side or Dark Side?

Star Wars fans, rejoice! Google has done it again. In a creative marketing move, Google has created something that everyone who loves Star Wars will rush to download on their desktops, laptops, tablets and smartphones: a total transformation of ordinary apps  into ultra-cool Star Wars programmes.

Match Made In Space

With the click of a mouse (or tap of a finger,) you’ll be able to make one of the most important choices of your life: to join the light or dark side. Sign in with your Google account and enjoy everything that comes with it:

  • Your Gmail account will be so much more exciting with the new loading bar, depicting a light saber (red or blue depending on which side you chose),

  • You’ll get a brand new background for your Gmail platform (of COURSE you’ll see Star Wars wallpapers),

  • If you use Chrome, you’ll get exciting new themes with a new greeting image every time you open your browser

  • The icon of the car in Maps will be pimped out totally – once you’ve downloaded the extension, you’ll be able to navigate with an X-wing or a TIE Fighter

  • Pegman in Maps will become a Stormtrooper or Resistance Pilot

  • On Youtube, your loading bar, search box and volume controls will change

  • Google Calendar will add important dates regarding the release of Star Wars Episode VII.

Maps is Cooler Than Ever!


If, by now, you too have gotten sucked in by the hype around the new Star Wars movie (I know I have been sucked right in,) download the extra here

Light Side or Dark Side?

In conclusion: Marketing: Level 100000000. Kudos, Disney and Google!